SNAPCHAT for Business with real examples

 

In today's dynamic digital landscape, social media platforms have become powerful tools for businesses to connect with their target audience and amplify their brand presence. While platforms like Facebook, Instagram, and Twitter have long been recognized for their marketing potential, Snapchat has emerged as a prominent player in the realm of social media marketing. With its unique features and engaged user base, Snapchat presents a range of opportunities for businesses to showcase their products, engage with customers, and drive tangible results.

To be crystal clear, Snapchat cannot be targeted with the same marketing strategy as other social media sites. Temporary advertisements might seem strange to traditional brands that are struggling to understand social media on its own. Exclusive previews and behind-the-scenes videos are great for increasing engagement and establishing brand authenticity. This is so because Snapchat employs various behavioral and psychological strategies. Below it shows the users of snapchat in different categories compared to facebook and instagram.

Source: unyscape.com, 2023

According to research, Snapchat is the platform that most closely emulates normal human behavior. It mimics routine behavior. Even though we interact with people on a daily basis, none of these exchanges are permanent. For instance, when you leave for the day, you might accidentally run into your neighbor. You quickly wish each other well and part ways. Lets see how snapchat is used for business marketing.

1.  1. Tacobell

Tex-Mex fast food chain Taco Bell offers tacos, burritos, and nachos. They broke records a few years ago to establish themselves as one of the best brands on Snapchat, and they have since continued to lead by example for other brands on the platform.

Among the best examples? A record-breaking 224 million Snapchat users viewed Taco Bell's Cinco de Mayo lens, which transformed users' faces into enormous taco shells. In just one day, the Snapchat Cinco de Mayo campaign generated 12.5 years' worth of plays.

Since then, they have produced amusing AR lenses and content for everyone to enjoy, such as their most recent "Baja Blast" Snapchat lens made in collaboration with Mountain Dew. They are renowned for tying in significant cultural events like the Super Bowl.

There is much to be learned from this, even though not all brands can get away with a gigantic taco face filter. Gen Z in particular is a big fan of AR filters, with 70% of Snapchatters regularly using them. In fact, augmented reality tools for e-commerce are desired by 92% of Gen Z consumers.

The core of Taco Bell's marketing is fast-paced banter and absurd humor, which also keeps things light. Their simple marketing strategy aims to increase awareness of Taco Bell. So, to emulate the Bell, try something new and consider incorporating some crude humor into your marketing.

 2.      Amazon

Snap and Amazon Mold accomplice to bring millions of Snapchatters modern Virtual Try-On (VTO) encounters, growing Expanded Reality (AR) for both brands and clients. The unused Snapchat try-on Focal points include thousands of Amazon Fashion’s prevalent Virtual Try-On Eyewear items, empowering Amazon brands to use their Amazon AR resources and exhibit styles in a fun, intuitively involvement to millions of Snapchatters. Clients will be able to investigate, shop and carefully try-on thousands of eyewear styles specifically on Snapchat and after that consistently buy within the Amazon Design store. More clients are turning to portable shopping – within the past year, Amazon Mold clients requested more than one billion mold things on versatile gadgets. The developing Snapchat community of 363M every day dynamic clients presently have get to to Amazon’s well known eyewear brands, including Maui Jim, Persol, Oakley, and Costa Del Damage, among others. Eyewear is the primary VTO Shopping Lens category for the Amazon and Snap organization, and the companies plan to grow into extra verticals within the future.

To make a consistent shopping encounter, Amazon and Snap collaborated to set up 3D resource guidelines, empowering Amazon’s broad library of resources to be effortlessly coordinates with Snap's AR Try-On Innovation. For this association, Amazon’s 3D Resource innovation, a benefit that can be amplified to industry accomplices, works with Snap's Focal points to permit 3D resources and item data to be shared, as well as powerfully upgraded, giving customers up-to-date determination, item points of interest, and accessibility.

The Shopping Focal points will be accessible through @amazonfashion’s Open Profile on Snapchat, in Snap’s Focal point Pioneer over the For You and Dress Up tabs, as well as within the Snapchat Camera Focal point Carousel. Snapchatters can moreover browse extra items specifically inside the Amazon Mold ‘store’ tab on the @amazonfashion profile on Snapchat, permitting clients to survey thousands of items with the alternative to consistently interface out to Amazon to buy.

3.      ACCA

The Association of Chartered Certified Accountants (ACCA) may not seem like the perfect brand for Gen Z Snapchatters, but they have certainly made their mark amongst this group – showing just how powerful Snapchat marketing can be.

ACCA wanted to change how young people see the accounting profession. They approached us to help change perception of accountancy as “dull and elitist” to exciting and accessible, to attract the next generation of members and bolster their profile.

Partnering with influencers was our first point of call. Videos were created around ACCA qualifications and where they could lead, especially in the creative industries like music, film and art. This exploded ACCA’s reach and encouraged organic engagement, with users asking questions and having natural conversations with the influencers in our campaign.

The next step was to encourage deep engagement via an interactive element. Gen Z loves AR filters, so an AR lens was developed allowing users to switch between an old-fashioned accountant image and a digitally-savvy modern accountant. These filters were pushed further by getting our influencer partners to feature them in short videos. These tactics were incredibly successful, with the ACCA receiving half a million views and high CTRs on Snapchat.